Customer Module

The Customer Module in Maginium provides a robust foundation for managing customer data, interactions, and services. It simplifies the handling of customer-related information, offering tools to improve user experience and drive engagement. This module is designed to integrate seamlessly with other components of Maginium, ensuring a cohesive and efficient workflow for businesses of all sizes.

Features of the Customer Module

1. Customer Profiles

Each customer in your system is represented by a comprehensive profile that includes:

• Personal Information: Name, email, phone number, and address.

• Preferences: Customized settings for individual customers.

• Purchase History: A complete log of all transactions and orders.

• Loyalty Points: Track customer rewards for continued engagement.

2. Customer Segmentation

Categorize your customers based on:

• Demographics: Age, location, and gender.

• Purchase Behaviour: Recency, frequency, and monetary value (RFM).

• Engagement Levels: Active, dormant, or new customers.

Segmentation helps you tailor marketing campaigns and improve targeting accuracy.

3. Communication Tools

Seamless integration with email and SMS platforms to:

• Send personalized offers.

• Notify customers about order updates.

• Handle feedback and inquiries directly.

Important: Personalize all communications to ensure relevance and increase customer satisfaction.

4. Customer Support

• Tickets System: Manage and resolve customer issues efficiently.

• FAQs and Help Centre: Provide instant answers to common questions.

• Live Chat Integration: Offer real-time support to enhance user experience.

5. Access Control

Define role-based access to sensitive customer data:

• Restrict data to authorized personnel only.

• Ensure compliance with GDPR and other data protection regulations.

6. Analytics and Reporting

Gain insights into:

• Customer retention rates.

• Average order values (AOV).

• Feedback and satisfaction levels.

• Trends in customer behavior.

Reports can be exported in various formats, including CSV and PDF, for detailed analysis.

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API Endpoints for Customer Module

1. Retrieve Customer Details

GET /api/customers/{id}

Description: Fetch detailed information about a specific customer.

Response Example:

{
    "id": 1,
    "name": "John Doe",
    "email": "[e-mail]",
    "phone": "[phone]",
    "loyalty_points": 250,
    "purchase_history": [
        {
            "order_id": 101,
            "amount": 150.00,
            "date": "2025-01-01"
        }
    ]
}

2. Update Customer Information

PUT /api/customers/{id}

Description: Update details of an existing customer.

Request Example:

{
    "name": "Jane Smith",
    "email": "[e-mail]",
    "phone": "[phone]"
}

Response:

{
    "message": "Customer updated successfully."
}

3. Delete Customer Profile

DELETE /api/customers/{id}

Description: Remove a customer from the database.

Response:

{
    "message": "Customer deleted successfully."
}

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Integration with Other Modules

• Cart Module: Automatically link customers with their cart data for personalized shopping experiences.

• Order Module: Keep track of order histories and manage refunds or returns.

• Marketing Module: Create campaigns based on customer segments and behavior.

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Best Practices

• Data Accuracy: Ensure customer details are regularly updated to maintain accuracy.

• Security: Encrypt sensitive customer data to protect it from breaches.

• Feedback Loops: Regularly gather and analyze feedback to improve customer satisfaction.

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